The song’s accompanying music video, directed by Eminem, manager Paul Rosenberg and Phillip G. Atwell, was released on October 7, 2002. The video is a mixture of several scenarios, largely including several scenes from 8 Mile, however it also contains scenes addressing problems the real life Eminem has addressed, as well as “B-Rabbit”‘s difficulties, including the ostracism by rap communities towards him due to his color, and his difficult personal life.
The music video for “Lose Yourself” was filmed in Detroit, Michigan, and thus contains numerous shots of the city, including the Ambassador Bridge. The video is a mixture of multiple scenarios, including scenes from and reminiscent of the movie 8 Mile, and Eminem rapping next to the “8 Mile Rd. Mobile Court” sign that appears on the cover of the movie’s soundtrack.
It contains scenes focusing on Rabbit’s and the real life Eminem’s character, for example, the difficulties he has to face while rapping, the insult and booing of crowds as he is a white rapper and the trouble he has to face due to his alcoholic mother and people he hangs out with.
At the 2003 MTV Video Music Awards it received the award for Best Video from a Film in the final year this award was given out. It also received nominations for Video of the Year, Best Male Video, Best Rap Video, and Viewer’s Choice. He won a MuchMusic Video Award in 2003 for Favorite International Artist with the video for “Lose Yourself”.
The official video (uploaded by Eminem) has been viewed over 80 million times on YouTube making it one of Eminem’s most popular videos on that site. However, it was restricted from viewing in 2011, spawning various privately uploaded versions.
This article uses material from the Wikipedia article "Lose Yourself", which is released under the Creative Commons Attribution-Share-Alike License 3.0.